We had the pleasure of chatting with our friend and founder of Españolita, Carmen Ruiz de Huidobro. Españolita is a Mallorca based project that aims to inspire a more meaningful approach to traveling, revealing the magic of Spain through transformative itineraries which invite curiosity for honest food and artisan culture.
Tell us about yourself! What would you like people to know about you and your work?
I am from Madrid and after years living in LA, I moved to Mallorca in 2020 where I grew up coming every summer in my childhood. This place has inspired a lot of my work. I have an ever evolving project that aims to promote Spain’s cultural and natural heritage. I host retreats around the culinary and artisanal culture, I craft private itineraries for clients who are interested in a deeper understanding of the place. Overall I connect heritage stewards to travelers, I like to believe that along the way I am rethinking legacy one step at a time.
I have an ever evolving project that aims to promote Spain’s cultural and natural heritage
What inspired you to start Españolita?
Nostalgia and missing Spain, but also curiosity for lost trades, ancient methodologies, cultural heritage, nature and its regeneration. I envision tourism in Spain as a force for community empowerment, heritage preservation and environmental regeneration. It might sound utopic but tourism should indeed be a force for good.
How long have you been wearing Pons and what do you love about them?
I have been wearing avarcas since I was a kid. In Spain in the 80’s you either wore avarcas or espadrilles in the summer. Pons are great because they are durable but age beautifully. They are crafted by artisans but are comfortable. It’s just a good classic Mediterranean shoe to own.
It might sound utopic but tourism should indeed be a force for good.
Españolita is a Mallorca based project that aims to inspire a more meaningful approach to traveling, revealing the magic of Spain
How do you style your Pons?
I wear Pons with everything from a dress to the beach to jeans or white pants for dinner. I like the basic and timeless colors like Brown and Tan that I wear summer after summer.
Pons Shoes featured in our interview
Pons avarcas are handmade with care in on the Spanish island of Menorca where every detail is given utmost attention. Our shoes are made from ethically sourced leather and partially recycled rubber soles.